Now we are going to discuss everything you need to know about writing headlines and sub-lines that really force people to keep reading. When you follow the steps correctly this method of writing will force people to fall for everything you say. Let’s be honest, clever marketing is good marketing!

1.Color your headline red.

The color red usually symbolizes urgency or importance. Alternatively, you can use black or text with yellow highlight in the background if red won’t suit your sales copy’s color theme.

However, it is advisable to use red as the color of your headline plus this color can be used with almost any theme color suitably.

 

2.Your headline font must be larger than the standard font used for your sales letter.

The purpose of your headline is to grab your prospect’s attention to read and qualify him or her. Thus it’s important for your headline to stand out from the rest of your standard font.

Usually, the headline font is 1 or 2 times larger than your standard font.

 

3.Imply a benefit or a summary of your offer in the headline.

And the benefit should often refer to your prospect, not YOU or someone else. Even if you are using another character in the headline, make absolutely sure that it ultimately has to do with your prospect and why or how it could benefit him or her.

Speaking of characters

 

4.Introduce a character in your headline.

 

It makes your sales copy more interesting to read and in many cases, relate it to your prospects. For example:

 

Discover How A 24 Year Old Student Is Making THREE Times More In Income Than His University Professor On The Internet!

 

This headline is best aimed at young and the young at heart who wants to know how to make money online.

 

Or:

 

How A 27 Year Old Unemployed Chap Broke Out Of Bankruptcy And Became Financially FREEÖ And How YOU Can Do It, Too!

 

This headline is best aimed at people who are broke or bankrupt and how they can improve their financial status, regardless of how old they are.

Depending on the nature of your product or service, the more you can relate it to the majority of your prospects, the higher the chances you can hook your readers to read your sales letter, and then hopefully purchase from you.

5.Your sub headline serves as a hook to make your readers continue reading.

 

The sub headline goes on to explore other benefits for your reader to continue reading, which are not shared in the headline.

The sub headline is generally smaller than the headline in font size (by 1), and is often differently colored, too. Black is a matching color for the sub headline. In short, you want to make your prospects feel that they owe it to themselves to read every line of your letter.

6.Don’t use too many words in the headline.

 

As a general rule of thumb, use in between 20 to 25 words for your headline, and 4-6 lines.

Don’t make your headline too long to read otherwise your prospect would just get lazy immediately and leave your sales page without knowing the full benefit of your offer.