What is this Unknown Factor?
call it “Luck”.
Despite completing education from the best university, Raju and Sunil were struggling in their new automobile business. Their father had started it twenty-ve years ago. They learned new skills, applied them and used modern strategies that were endorsed by world class coaches. There was no way their new car could fail. But suddenly, a revolutionary concept in automobiles threw their project out of gear. It made their industry obsolete. They had to pack up and go home.
What caused this sudden disaster?
Companies producing lms were billion dollar corporations. They could see new entrants coming in with digital photography. It was not impossible for them to adapt to the same. They even started but their efforts, their equipment, and their companies all became history, with new talents and new ideas being favoured by the 4th Factor. People just called it genius – another name for the 4th Factor.
The business world sometimes blames the timing for being wrong. Either we were too early or too late. They don’t realize that there is a 4th Factor that controls the right time. Otherwise, why would the time be right for some and wrong for others? Only the 4th Factor knows.