Buyers Generation - How to Build a Buyers List for Unlimited Future Profits by Sven Hyltén-Cavallius - HTML preview

Strategy 4:

Viral Resell Rights Strategy

If you are not familiar with resell rights it is a readymade product which you can download and resell as many times you like.

Resell Rights: Is what allows your customers to resell the product they bought from you but their customers are not allowed to resell the product. They can only buy it from your customers.

Master Resell Rights: Allows your customers and the customers who buy it from your customers are allowed to resell it as well. If you allow it they can even pass the resell rights to their customers and so on to create a viral effect.

How to Use Master Resell Rights to Build a Buyers List

• Offer master resell rights to your customers (Need to have a product so this is perfect after doing strategy 2)
• Include sales pages they can use, autoresponder sequences and everything which saves them time.
• Also allow them to pass on the resell rights to their customers for viral effect.

Whatever You Do…

Absolutely NO Give Away Rights!

• Its simple people value a product being sold way more than a product which is free. And it will definitely have more viral effect than something given away for free. Especially because they do not make any money if they give it away.
• You want a list of buyers, it means people that pay, not freebie seekers.

So What Happens Now?

You pass the reselling rights to your customers and they pass it to theirs and they make all of the money directly from the sales being made.

Inside your e-book which they are reselling you simply include an incentive like a bonus download for people who reads it to visit your landing page and Opt-In to your mailing list to receive their bonus.

How to Create a MRR (Master Resell Rights Offer)

• Create an E-Book un your niche (20 – 40 pages)
• Create the sales material (sales pages, thank you pages and autoresponder sequences)
• Include an incentive as a bonus in the E-Book.
• Send the Master Resell Rights offer to your mailing list if you have one.
• Submit it to Resell Rights membership sites.
• Submit it to warrior forum E-Book thread.