The first thing you could do is to determine who your target market is.
Do you want to be a corporate life coach who helps corporate businesses and their employees or do you want to be a life coach for individuals only.
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Next is to determine who you want as are your clients. Do you want your clients to be men or women? Age ranging from 25 to 40, 30 to 50, or 200 to 300 years old? These are the decisions that only you can make. It is all about your preference. You could start out by choosing clients who you can work comfortably with. If you are more
comfortable working with men, then do so. If you are more
comfortable working with women, by all means, do so.
Slowly by slow you expand your targets. You can start life coaching other than those you are comfortable with. You may have started with men but now you can start with women and try to accustom yourself working with them. You try to become more comfortable.