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THE INTERNET MARKETER’S HANDBOOK
Disclaimer
This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this ebook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.
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THE INTERNET MARKETER’S HANDBOOK
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THE INTERNET MARKETER’S HANDBOOK
Table of Contents
Introduction.......................................................................................................................9
Chapter One – Product Market Fit Hacks ......................................................................10
#1 - Validate Your Idea in Less Than an Hour ...............................................................10
#2 – Add a Video Background to any UnBounce Landing Page....................................11
#3 - Create a Metrics Dashboard That Keeps You On Top of Your KPIs ......................12
#4 - Benchmark Your Cost Per Acquisition Target.........................................................13
#5 - Ensure Your Product Solves Real Customer Problems..........................................14
#6 - Determine Your Optimal Product Pricing with Psychology .....................................14
#7 – Conduct Simple A/B Tests on Your Landing Page.................................................14
#8 - Find the Perfect Name for Your Product or Service................................................16
#9 - Use Google Ads to Test Demand for Your Product ................................................16
#10 – How to Watch Customers Interact with Your Website..........................................17
#11 - How to Use Survey Monkey to Col ect Customer Feedback ................................17
#12 - How to Use Qualaroo to Col ect Instant Feedback ...............................................18
#13 - How to Col ect Data About Customer Activity on Your Site so you Can Make a Better Product ................................................................................................................18
#14 - How to Hack the Best Keyword Research for SEM and SEO...............................19
#15 - How to Create a Form-Based Website .................................................................20
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THE INTERNET MARKETER’S HANDBOOK
#16 - How to Automate Lead Scoring to Funnel Leads to Specific Landing Pages .......21
#17 - How to Get The Advice You Need Without a Huge Network ................................21
#18 - How to Start a Blog in Under 5-Minutes................................................................22
#19 - How to Start Building Your Email List ...................................................................22
#20 - How to Hack a Marketing Plan for Your Business Launch....................................22
Chapter Two – Hacks for Transitioning to Growth .........................................................23
#21 – How to Create a Viral Pre-Launch Signup Form ..................................................23
#22 - How to Make Sharing Easier with an UpVote Widget ...........................................24
#23 - How to Create a Viral “Invite a Friend” Thank You Page ......................................25
#24 – How to Create a Press List Using the Power of the Crowd..................................25
#25 – How to Target Influencers with Fol owerwonk, Klout, or Brand24........................26
#26 – How to use "Help a Reporter Out" to get your startup some PR ..........................26
#27 – How to Syndicate Your Blog for Additional Inbound Traffic..................................27
#28 – How to Analyze Your Blog for Clues on How to Optimize It.................................29
#29 – How to use Customer Testimonials To Support Your Product Features..............30
#30 – How to Identify the Most Popular Topics using Buzzsumo ..................................30
#31 – How to Create a Simple Customer Newsletter with Linkydink .............................31
#32 – Send Your Different Traffic Sources to Different Pages.......................................31
#33 – Growth Hack Your Customer’s Attention Spans with a Progress Meter ..............32
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THE INTERNET MARKETER’S HANDBOOK
#34 – Create Your Own Daily Deal to Send to Your Customers....................................32
#35 – How to Create a Huge Content Shadow ..............................................................33
#36 – How to Hack a Subscription e-Commerce Business............................................33
#37 – How to Hack an Easy and Effective Online Store ................................................34
#38 – How to Hack a Cheap Product Demo Video ........................................................35
#39 – How to Offer Live Chat Customer Support on Your Website ...............................35
#40 – How to get started with analytics with the help of Quil Engage ...........................36
#41 – How to Turbocharge your Content Production with Text Broker ..........................36
#42 – How to Stay in Front of your Customers by Retargeting ......................................37
#43 – How to Hack Google’s Quality Score to Lower Your Cost Per Click ....................37
#44 – How to Infiltrate Your Customer’s Inbox with Gmail Sponsored Promotions. ......38
#45 – How to Use YouTube Video Ads to Save Money.................................................38
#46 – How to Get Better Traffic Quality with Google Ads Bid Multipliers .......................39
#47 – How to Drive Lead Volume Using Google’s Mobile Ads Cal Button....................40
#48 – How to Use Reddit and HackerNews to Acquire New Customers .......................40
#49 – How to Acquire Customers with LinkedIn’s Visitor Tracking Code.......................41
#50 – How to Start Your Own Social Network with Spot.im ...........................................41
#51 – How to Attract the Right Visitors by Creating Lookalike Audiences on Facebook42
#52 – How to Use Twitter Cards to Increase Leads, Subscribers, and Sales................43
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THE INTERNET MARKETER’S HANDBOOK
#53 – How to Customize Share Buttons with AddThis to Encourage Sharing ...............44
#54 – How to Encourage and Incentivize Sharing with Click to Tweet Style Links. .......44
#55 – How to Create, Launch, and Test Facebook Ads Using AdEspresso ..................45
#56 – How to Hack a Social Media Marketing Plan .......................................................45
#57 – How to Create Engaging Infographics for SEO Backlinks and Shareable Content
........................................................................................................................................46
#58 – How to Create an Easy and Effective Viral Referral Email...................................46
#59 – How to Create Emails that Your Customers wil Care About ...............................47
#60 – How to Create Your Own Photos with ShutterStock Custom...............................48
#61 – How to Spy on your Competition..........................................................................48
#62 – How to Use One Simple Questions to Make Sure Your Customers Are Happy ..49
Chapter Three – Scaling for Growth Hacks....................................................................50
#63 – How to Get Serious with Your SEO Using Moz....................................................50
#64 – How to Match Your Page Content with Your Offer...............................................51
#65 – How to Grow Your Twitter Fol ower Count ...........................................................51
#66 – How to Create Personal Content for Your Website..............................................52
#67 – How to Know Which Metrics Are Critical to Measure ...........................................53
#68 – How to Use Zapier to Make Your Life Easier .......................................................54
#69 – How to Become a Thought Leader with Email Courses.......................................54
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THE INTERNET MARKETER’S HANDBOOK
#70 – How to Send Email to Users Who Haven’t Referred a Customer Yet..................55
#71 – How to Implement Automatic Trigger Based Emails ............................................55
#72 – How to Col aborate With Users on Product Development....................................56
#73 – How to Hack Your Site pages for Increasing Organic Traffic ...............................56
#74 – How to Track and Fol ow Up on Social Media Mentions ......................................57
#75 – How to Make HubSpot Your Marketing Ground Zero...........................................57
#76 – How to Have a Personal Assistant Without Breaking Your Budget......................58
#77 – How to Outsource Your Market Research............................................................58
#78 – How to Create Your Own Growth Hacking Hub with Pocket................................59
#79 – How to Keep in Touch with Your Network Through LinkedIn Connections..........59
Conclusion......................................................................................................................60
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THE INTERNET MARKETER’S HANDBOOK
