You must identify the objective of the event before you begin planning. Every event has a purpose—so recognize why the event is even happening and what you would like it to achieve. Are you trying to build visibility for your company? Are you throwing a party to bring in new clients? Are you launching a brand-new product?
The more you understand and nail down the reason for the event, the clearer it will be to tailor it specifically to meet your objectives. Knowing the event's purpose will keep your plan focused and form the framework for planning, promoting, and executing the event itself.
