It is critical to your Internet marketing program that you know how well your web site is doing. Good quality hosting companies will provide you with these statistics as part of your package.
A decent quality statistics package should track the following statistics.• Number of unique visitors.
• Number of page views.
• How many visitors are from search engines and what key words they used to find you.
• How many people come from country domains such as .ca (Canada), .de (Germany) or .uk (England).
• What search engine “bots” have visited recently.
• What pages of your site are most popular.
• What web sites refer traffic to you.
Ask to see a demo of the statistics offered so you can ensure the tracking will meet your needs. If you don’t have tracking available, you can try free services like Extreme Tracking or AW-Stats.