The last tip I would like to share with you deals with emails you send. The From field and Subject field are the two most important parts of your email. If they don’t grab your reader, your email will never get opened.
The From filed should be your "brand" do you brand yourself with your name or your product name? You shouldn’t use anything else besides your “brand” in the From field of your email.
Subject Line should be your headline. Make it short and snappy. Use it to create curiosity to get your email opened.Example:
Hey, Name, I just had to share this secret with you.
That’s a short and snappy headline that creates curiosity.
By using a tracking url in your emails you can test different subject lines. If you are seeing that more people are opening your emails with certain subject lines, modify it a little and use it again!
Well, that’s it for this course. The only way to know what works for your site is to TEST! You must test any changes you make to your site. Keep what works and throw out what does NOT work. If you don’t test, you’ll never know how much profit your site CAN pull!