Chapter One
Chapter One:
What is an eBook and Why Should I Publish One?
Let me begin with a story...
In December of 1999, as stories of the New Millennium where hitting the newspapers, I was thinking of a way to make my New Year and New Millennium memorable.
What I really wanted to do is find a way to earn money very quickly through writing. I already had an eBook version of my first paper bound book, How To Hypnotize Yourself Without Losing Your Mind, which would account for 5 or 10 eBook sales each month. I am only counting sales from my website.
I studied the statistical report of all of my webpages and found that one page consistently had an enormous amount of visitor traffic each month. The page title was How to Hypnotize Other People.
How to Hypnotize Other People, was a page that included free information that assists people hypnotizing each other. I found that page had nearly three times as many web visitors than the page hosting my information on self-hypnosis. An alarm went off in my head! Why don't I create and publish an eBook that will teach basic instruction in How to Hypnotize Other People?
On December 10, 1999 I did just that and I have never looked back! From December 10 through January 9, or one full month of displaying the eBook on my website, I sold over 100 copies of the new eBook. At a price of $10.00 per eBook I earned $1000.00 in royalties. I kept almost all of it because by selling a book in eBook format, I only had the cost of the credit card processing. This was a small percentage of the total sales.
The first quarter of selling this eBook is now over and sales keep going up and up. Now I have seven new eBooks and I am going to keep adding more.
You can too! As you read this book you will learn how to sell your eBooks to the world. You will learn how to publish your brilliance and have readers respond within an hour. You will learn how to market your eBooks without spending any money.
I love the Internet because I find I always have two choices marketing products. I can pay for marketing or I can market for free. Since I advertise my books and eBooks without spending any money, this is the world I am most familiar with. You will first learn how to sell your eBooks from other organizations' websites and then also sell the eBooks from your own. This book includes a detailed marketing plan and winning strategies that will soon have you earning book royalties.
This is a perfect way to start a profitable part time business because all of the contacts you make are by e-mail. You will process orders at convenient times.
You are not making personal sales calls to bookstores or libraries. You do not have to conform to their schedules and their whims.
You can earn money and keep your regular job. I will warn you that you may end up quitting your regular job or profession as you gain expertise in publishing and selling your eBooks.
It is great fun!
What is an eBook?
An eBook or electronic book, or virtual book or digital book is simply a digital text file or group of files that when put together can be read on computers or dedicated eBook reading devices.
eBooks may include text, sound, photographs, illustrations and video. eBooks may contain "hot links" that allow the reader immediate access to web sites referred in the text.
eBooks can be published in a variety of ways:
1. eBooks can be published as digital files that are downloaded and read on laptop or desktop computers. This is the primary type of eBook media discussed in this book.
2. eBooks can be created as digital files that are downloaded and read on palm-top or handheld computers.
3. eBooks can be published as digital files that are downloaded and read on dedicated eBook reader devices such as the Rocketbook eBook Reader or Softbook eBook Reader or the Everybook eBook Reader.
4. eBooks can be digital files that are copied onto floppy disks or a CD-ROMs.
By the time you are read this book, other forms of electronic books may have already appeared. I will keep you up-to-date with eBook updates when you register this book.
Give Me Examples of eBooks
Examples of an eBook would be a 400-page novel, complete with any illustrations or photographs.
An eBook could also be a training manual. A Reiki eBook is one of the best selling eBooks and sells for $20.00 a copy.
An eBook is a 5 page specialized report that focuses on solving a specific problem. eBooks can be short stories. Instead of buying a collection of short stories by an author you are unfamiliar with, you can now purchase one or two short stories at a time for only a couple of bucks each!
eBooks may be multimedia CD-ROMs with sound, video and text just like all the new encyclopedias that are published today.
Many authors in the main stream are now publishing their books as eBooks. Stephen King and Oprah publish eBooks Why don't you?
Advantages of Purchasing and Reading eBooks The eBook serves customers in the following ways:
1. The international customer who does not want to wait a month or longer for the information can now have it shortly after credit card payment is made.
2. The college student who has limited funds for purchasing