A new form of lead generation
Once your book is published, it becomes a passive lead generator.
It becomes an asset. Not only does your book generate leads, but those leads are now more qualified.
In the world of marketing and sales, there are different stages of market awareness. Some people know what problems they have, what solutions they can try to solve those problems, and they also know where to get them.
But that’s a small percentage of the population. The vast majority need to be educated before they can be sold to. And that takes time.
You need to constantly put valuable content out, and then make sure people are seeing it.
The good news is, your book will do that for you. It will educate and qualify because as your prospects read through what you created, they get to understand their problems better, and they also get to learn more about your solutions.
So, you become the expert they will want to reach out to.