A new stream of passive income
Even though the goal of writing your book should be building authority and getting clients, you might also benefit from book sales.
As we mentioned earlier, once published, you have an asset. This asset can bring revenue month after month, for as long as your content is viewed as valuable.
The best part about this is that you only have to do it once, and you can reap the benefits for a very long period of time.
It’s a relatively simple way to make money. There’s no need for inventory, and you don’t have to deal with customers face-to-face.
Imagine the scenario below:
After writing your book, you publish the ebook version through Kindle Direct Publishing. You launch a print copy on Lulu and offer it as an option through Amazon.com.
Your book starts selling…and then some! You start to receive royalty checks from Amazon that amount to $0.70 per sale.
Every three months, you receive a check for $1,890.00 to $2,624.00 (depending on the country in which your book is purchased).
All this came from simple research, writing, and less than 2 weeks of work.
And this is just a secondary benefit. You’re still getting what initially drove you to write a book -->authority and clients.
Build your Personal Brand
You want people to think about you every single time they need or want something related to your niche.
In order to make this happen, you need to establish your knowledge as a specialist, because specialists are preferred over generalists.
Be specific and deliberate with your actions.
So if you’re a chiropractor in Las Vegas, take it a step further and think of who you’re serving most.
If your clients are mostly 50+ business owners in the construction industry, you make this clear to everyone.
And you do this in your book as well.
If you spend your time writing about things that everyone already knows, listeners may not take you seriously enough for them to give you a chance.
You’re competing against people in the same industry who have established credibility over years or even decades.
Step into your client’s shoes. Ask yourself what value you can bring to them on a daily basis that they may not be seeing from other professionals in your field.
This is where all great books start, and it’s also where the magic happens for authors who are willing to take action
The more specific you become, the easier it will be for you to build your personal brand.
If you were completely unknown in your field and needed to reach out to a potential client, how would you find them?
In the example, we gave earlier about the Las Vegas chiropractor who serves construction workers, what if he created a book called:
“How to Stay Healthy After 50 Without Falling Apart - A Practical Guide for Business Owners in The Construction World”
Would that be a better title than “How to Stay Healthy”? I think we all can agree that it would.