One question that will undoubtedly run through your mind during the product- creation process is how to brand your mini E-Book to be unique. This is especially important if you plan to give your E-Book away for free, as dozens of other people will also do the same. When a mini E-Book is free, it can often be perceived to have little or no value at all, which is important to take into consideration when thinking how to brand your mini E-Book to be unique.
The first way in which you can do this is by selecting some type of controversial angle – or some hot, current topic on which to base your mini E-Book. This might be easy if your niche is politics or religion, but otherwise, you will have to dig a little further. If you read about your niche on a daily basis, though, it might not be quite as hard, as you will already have a rough idea.
Once you have determined the topic, you will want to come up with some inflammatory email subject lines, some powerful, compelling headers, and some unique angles you can use to market your book. This is one method you can consider when determining how to brand your mini E-Book to be unique. The more inflammatory and controversial the message, the more people will decide to purchase your mini E-Book – if only to see why you have taken such a radical position.
Another way in which you can make your mini E-Book unique is by taking a themed or unusual approach to the sales page. Take, for instance, the Rich Jerk, who, instead of opting for a more traditional approach, decided to be a complete jerk to his customers. For some reason, this worked and his book ended up rising to the #1 slot on clickbank for his selected categories.
These tactics definitely do work when determining how to brand your mini E- Book to be unique. Test some of these out with your next mini E-Book. Perhaps you can try replacing your normal picture on your sales page with a picture of you in a gorilla suit.