In addition to simply marketing your mini E-Book through joint ventures, search engine optimization, and pay per click advertising, you will also want to apply other known mini E-Book marketing methods.
One of these other little known mini E-Book marketing methods is forum posting. It sounds simple enough, but many people fail to include it as part of their mini EBook marketing campaigns. You can generate a lot of traffic to your mini E-Book download page by simply posting on forums and including the free download link in your signature.
There are two important things to keep in mind when doing this: the first is to read all of the signature rules on the forum first. The worst possible thing you can do is post a blatant advertisement (your signature) on a massive public forum in your niche when it is completely against the rules. At best, you will get severely rebuked by members and moderators. The second thing to keep in mind is that you must actually make yourself known to forum posters. You can't sit back casually, post every once in a while, and expect the downloads to roll in. Instead, you have to actively engage topics and attempt to respond to or feed off of controversy whenever possible.
Another one of the other known mini E-Book marketing methods includes publishing e-zine articles. This usually involves writing 5-10 articles that are tightly focused around the core subject presented in your E-Book. At the end of each article, you should include a compelling resource box with a link to download your E-Book.
You will then want to take all of these articles and distribute them to various ezine publishers and article directories. The more sources you spread them to, the more inbound links you will have to your download page.
Using these two other known mini E-Book marketing methods, you can drive a considerable amount of extra site to your download page.