What is the purpose of a mini E-Book to you and your business? Is it simply another means through which to generate revenue? In many cases, yes, it is. Often, if you have a list, you can use a bunch of mini E-Books to supplement your income by creating a product in 2-3 days and then selling it for as little as $7. Who on your list wouldn't buy it, provided that the information was useful and the sales page was compelling?
The purpose of a mini E-Book to you and your business that we will discuss in this article has more to do with traffic generation. Many people don't realize this – even as they pound away on repetitive search engine optimization tasks – but the mini E-Book is often the absolute best means through which to generate traffic.
Why spend hundreds of dollars purchasing content and hiring optimization specialists when you can simply create a mini E-Book, give it to your list for free, and watch it spread like wildfire, as your subscribers give it to friends – and their friends also give it to other friends? Of course, to ensure this level of success, you will have to create content that is worth reading and answers an oft-asked question.
You will also want to give your list some sort of incentive to spread the project for you. Perhaps you could make it a re-brandable report with affiliate links that could potentially generate revenue for promoters. Additionally, you will want to teach them how best to disseminate the report. Make sure you stress the importance of the purpose of a mini E-Book and YOU to your email list, so they understand how spreading it will benefit them.
Many talented list owners, including the famous Jimmy D. Brown, will attest that this strategy has the potential to pull in massive amounts of traffic with minimal amounts of work.