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4.4 Engaging Ghostwriters

Engaging ghostwriters is a crucial part of creating successful mini E-Books, especially if you want to work on multiple projects at the same time. Rather than pounding away on a mini E-Book, you can setup a template for mini E-Book creation, send it out to a writer, and then begin your pre-launch marketing campaign. By the time your mini E-Book is finished, you will have already created an impressive pre-launch buzz.

Before you can do any of this, however, you must begin engaging ghostwriters for your project. There are two good places to find ghostwriters: one is Guru.com and the other is Elance.com. Both of these marketplaces will allow you to put projects up for auction and then begin engaging ghostwriters as they bid. You will be able to view their portfolios and ask them questions.

Any successful interaction with a ghostwriter should involve some form of clear agreement. For instance, if you don't explicitly state that the writer cannot do this in your rules, he or she might decide to resell the same project he or she sold to you. Additionally, you may find that he or she will borrow heavily from other sources, reducing the amount of original content in the articles and putting you at risk of plagiarism. Another important consideration is how payment will be handled.

If you're really worried, you can always contact an escrow company to hold payment until the project is completed, so both parties involved know that they will get what they wanted if they stick to the contract; however, in most cases, this simply isn't necessary. Some ghostwriters will allow you to pay upon completion of a project; others will require you to make some sort of a deposit. In either case, you will want to check out their records on Guru.com and Elance.com to get a rough idea of what type of service and what quality of product they have produced in the past.

And there you have it: engaging a ghostwriter successfully to write your mini EBook is quite easy, but you must come into it prepared and plan to give precise instructions, so you are both on the same level.