So you've decided to write a mini E-Book, but you're not sure what angle to take on your niche and you don't yet have enough exposure to call yourself an expert. What can you do to ensure a successful product launch?
Co-creating the E-Book with another author is often the best way to ensure success, even if you haven't yet experienced it. Find someone in your niche who is creating a product and is looking for a means to promote that product is often your best bet.
You may want to look for sites announcing product launches in your niche – and then take the time to contact the webmaster and ask if he or she is interested in coauthoring a book with you; however, it is vital that you communicate what benefits the webmaster will derive from co-creating the E-Book with another author.
For instance, you may want to consider writing the entire thing yourself, but allowing your co-author to include valuable information, which you will turn into chapters. Additionally, you might just want your co-author to include some articles he or she has already written or an introduction.
Regardless of what is added when co-creating the E-Book with another author, simply turning your mini E-Book project into a joint venture will increase its credibility, especially if you select a high-profile co-author.
Additionally, co-creating the E-Book with another author gives you the immediate advantage of having a joint venture partner who will promote your mini E-Book for you. If you plan to give it away for free, you can both include some sort of upsales mechanism in the book. Perhaps you could include your newsletter and he or she could include some sort of a pitch for his or her upcoming project.
Last, keep in mind is that you should always give the potential co-author a powerful incentive for taking you up on your offer – and you should always make the process as easy as it possibly can be for your co-author.