Appendix I: Book Marketing Checklist
Before You Spend a Dime on Marketing
- Define Your Marketing Goals
- Figure Out Your Audience
- Develop Your Elevator Pitch
- Draft a Marketing Plan
Pre-Publication Book Marketing
- Build Your Platform
- Develop a Search Engine Optimized Website or Blog
- Build Your Email List
- Hire a Publicist
- Order Galley Copies (Physical or Digital)
Post-Publication Book Marketing: Traditional
- Distribute a Press Release
- Schedule Book Signings
- Schedule Radio Interviews
- Ask for Reviews
Post-Publication Book Marketing: Online
- Go on a Blog Tour
- Engage in Social Media Marketing
- Produce a Book Trailer
- Create Online Advertising
