Case Study: Tamar Weinberg
Book | The New Community Rules
Tribes | Techipedia | Mashable | nearly every social web
Tamar has been both an innovator and a fixture in the social media community for a number of years now, at various points being recognized as a top submitter and influencer on Digg.com, StumbleUpon, Reddit and many other social conversation and bookmarking tribes.
But, the thing about Tamar is, she doesn’t just exist in these communities, she lives and breathes them, dives deep into their culture, nuances and rules. It’s just plain fun for her. Then, she shares that knowledge and experimentation with the readers both on her blog, Techipedia.com, and across a number of other top 100 blogs and websites that have included Lifehacker.com, Mashable.com and others.
So, it was natural that O’Reilly tapped her to write a book on the subject that was released in July, 2009.
Once out, Tamar then leveraged her extensive network of online social tribes to drive social bookmarking, mentions and reviews that pushed traffic to the book and fueled book sales. And, this, by the way, at almost exactly the same time she gave birth to her first son.