Bringing it Home: Tribal Author Power
Simple fact…the landscape of book marketing has forever changed.
Each year, more than 500,000 new books vie for the attention (and money) of publishers and readers. And, as we’ve now seen, the old approach to getting signed then selling books is dead and buried. Left the building. Even when you land the traditionally coveted big media hits, they often fall way short of expectations when it comes to sales. Because…
Attention is going digital at breakneck speed.
So, what’s the answer? As you’ve seen from all of the authors above, a growing element of your power as an author lies in your ability to cultivate an inner tribe of deep fans and evangelists and an outer tribe of acquaintances, friends and influencers online.
Get tribal on the web and you will wield immensely more power in every part of the process, from getting signed to naming your advance then marketing your book. Or, even self-publishing not because you have to… but because you can’t justify giving up a huge chunk of money to a publisher when you know your book’s success lies entirely within your sphere of Tribal Author influence.
Authors who understand this will be exceptionally well positioned and motivated to build worldwide tribes, relationships and deep webs across social media. Those who don’t will be increasingly left to fend for themselves in a jungle they understand less and less. Mark Twain famously said, “the rumors of my death have been greatly exaggerated.” So, too, have the rumors of publishing’s demise and the ability of authors to make real money along the way.
Yes, mainstream publishers are feeling pain. A lot of it. But, Despite opinions to the contrary, there has never been a time of greater opportunity for authors to level the playing field. To take control of your destiny…if you’re willing to step up and do the work needed to become a Tribal Author.
Question is–are you ready to own your future?