Many newspapers have sold out.

Some have allowed advertisers to mislead consumers. Some create content on demand for advertisers.

Some agreed to cover only electronic gadgets made with the components produced by a sponsor. [13]

Equally disturbing is what happens to these articles after they go online. Some publishers allow native advertisements to appear on their “most read” tabs as if they were normal articles.

And then there's Google. Keywords such as “sponsored by” or “advertisement” are often presented in graphics, which means they elude search engine crawlers and will rank as if they were real articles, and appear identical to real articles once a user performs a search.