Yes, apparently it does.

Over 50 years ago, Reader’s Digest ran a test to find out if advertorials worked better than normal ads.

They ran two mail-order ads with the same exact text – a normal advertisement and a second one formatted to look like a normal Reader’s Digest magazine article – for a low-sodium alternative to regular salt. The advertorial resulted in 81% more orders. [14]

Click rates for native advertising are higher and advertisers are able to leach credibility from news publications.

For these reasons, just like at the end of the 19th Century, advertisers are willing to pay more than they pay per impression compared to banner ads.

So, is everybody happy?