15 Questions About Native Advertising

15 Questions About Native Advertising

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Published: 5 years ago

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Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?

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ABOUT THE AUTHOR

Massimo Moruzzi

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao.com); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book: What Happened To Advertising? What Would Gossage Do?

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