Campaigns have multiple settings that affect Ad Groups and Ads.
● Network
Campaign Network is the network where your ad wil be shown to an audience. There are two options that you can take, namely the Search Network and the Display Network.
If you want to focus on the Google search engine only, please uncheck both.
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● Location
Location is where you want your ad to appear. You can choose a country, province, city, or based on the distance radius from your business. Click Target in the location you choose. You can also select multiple places at once. Click Add Another Location to add it.
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● Location Option
You can target or exclude people who are presence in targeted location or show interest in that location. To save your budget, we recommend focusing only on people who presence in the location where the ad is targeting.
● Language
The language here means the language used by the device of the customer you are targeting. English is the default language for
Google Ads. You may add a local language other than English. So people who use the local language on their devices, can stil see your ads.
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● Audience Segment
Audience segment is a market division based on certain categories in the advertising market. Google already has several audience segments, namely:
Who they are (demographic); consists of Parental Status, Marital Status, Education, Home Ownership Status, Employment.
What their interests and habits are (affinity); consist of Banking & Finance, Beauty & Wel ness, Food & Dining, Home
& Garden, Lifestyle & Hobbies, Media & Entertainment, etc.
What they are actively researching or planning (in-market):
consist of Apparel & Accessories, Art & Craft Supply, Autos & Vehicle, Baby & Children Products, Beauty & Personal Care, Business & Industrial Supplies, etc.
How they are interacted with your business: website visitor, app download, customer, etc.
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Combined audience segment: You can combine the existing segmentation above.
You can see the details again in your Google Ads account. Please study and adapt it to your business. For the purpose of this lesson, I enter Parental Status into the Audience Segment.
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Under the audience segment that you have selected, there are two options that can be checked, namely: Observation and Target.
Observation means, you wil observe how much of this audience segment interacts with your ad.
Targeting means, you only run ads to the selected audience segment.
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● Ad Rotation
You can choose how your ad is shown to your audience. Optimize, meaning that you show the best ads to your audience. Do Not Optimize, meaning that each ad wil be shown evenly to the audience.
If you want to test the influence of Headline, Extension, Image, etc.
on ad performance, please select Do Not Optimize. You can see which ads are getting more results through data from ads that are already running.
● Ad Schedule
This is one way to save on your advertising budget. If you only run your business during certain hours, you can schedule your ads to show here. So you wil not receive any cal s other than the specified time.
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● More Setting
The next Campaign settings are, the Start and End Date of ads, Campaign URL Options, and Dynamic Search Ads Settings. For this lesson, just ignore this part first.
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