PAY PER VIEW MARKETING SIMPLIFIED! by Rodney Pratt - HTML preview

• Enhancing PPV Results With Great Landing Pages

Many marketers experiment with Pay Per View (PPV) advertising, at least in part, because it gives them a chance to direct link to affiliate offers without being forced to show prospective buyers an intermediary landing page.

That’s something you can’t do with Adwords and many PPC options. In fact, Adwords actually requires more than just “a” landing page--it mandates a landing page that measures up to Google’s arbitrary quality assessments.

There is something attractive about being able to show affiliate offers to prospects without the hassle of creating a quality landing page. If you can funnel traffic directly to an offer without losing a percentage at the landing page level, it can create an extremely profitable campaign.

However, PPV advertisers may want to look beyond simplicity to overall profit potential. When used correctly, a good landing page can actually improve one’s final numbers. That’s true for at least two reasons.

First, it creates an opportunity for the marketer to build his or her own list. When you’re sending traffic directly to an offer, you miss the chance to secure email addresses for follow-up marketing and greater long-term value. Marketing instructors have been screaming, “The money is in the list” for a long time. That’s because it’s 100% true. Using a landing page gives you a shot at building a responsive, profitable list.

You may not make as much immediate money from your campaigns, but the long-term earnings will more than make up for that. You’ll have the chance to put offers in front of receptive audiences again and again.

Second, you can use landing pages as a pre-sell for the subsequent affiliate offer. Many marketers find that taking the time to “warm up” prospects and to put them in a frame of mind that will be responsive to the eventual sales pitch improves conversion rates enough to more than make up for the percentage of visitors who bail out of the landing page without ever seeing the offer. If you can build the right landing page, it will actually multiply the effectiveness of the affiliate offer.

Those two reasons are strong votes in favor of using landing pages. However, it is important to note that the best way to find the most profitable route is via testing. One may opt to rotate their offers in order to find out what’s working best with respect to a specific campaign.

In the end, the fact that you have options is proof positive of PPV’s value to marketers.

PPV is a great method of advertising because it affords so much flexibility. Those who’ve been longing for a direct linking opportunity as part of their affiliate marketing efforts will love it. So will those who know how to use well-built landing pages to increase their overall profitability.