Unless you’ve been isolated in a remote mountain hideout for quite some time, you’ve probably caught wind of the growing popularity of Pay Per View (PPV) advertising. Marketers in many different niches are discovering that they can experience amazing returns on their ad spend investments with PPV.
One of the reasons for the upswing in PPV use is the fact that it gives people a unique opportunity to target more than keywords. Sure, you can set it up so that your ad is displayed when members of the PPV network make specific searches.
However, you can also create campaigns based on URLs.
Basically, you can set up your campaigns so that the PPV company serves up your offer when the users visit particular URLs. You bid on those URLs just like you would keywords in a Pay Per Click environment. This increased functionality creates some wonderful profit opportunities. Consider just a handful of the possibilities.
Imagine being able to show visitors to your competitor’s sales page with your own counter-offer. Think about how that might be able to boost your sales numbers!
What kind of results could you get by presenting a great complimentary or supplemental offer on a popular site’s actual order page? Is your mouth watering at the thought?
We all know that traffic is good and that targeted traffic is great. Think about the ways you could round up optimally targeted traffic by bidding on specific pages that would only be visited by your ideal prospects. People like to claim that PPC and search traffic is targeted, but they can’t hold a candle to what you can get with PPV!
Think about how many different relevant URLs there are within your niche and how easy it would be for you to find and long them. Now consider the fact that you may be the only person in the wide world of PPV bidding on those particular URLS-- allowing you to secure some of the best possible traffic for a fraction of what you’d pay for less-targeted keyword traffic with PPC advertising. Pretty exciting, isn’t it?
URL targeting sets PPV apart from other advertising options. When handled correctly, it kicks open doors of opportunity that other forms of advertising don’t even approach.
If you’re looking for a way to take your online business to a new level and to secure the best possible traffic by positioning your offers in optimal contexts, you simply must explore the potential of Pay Per View advertising.
PPV is more than URL targeting, but that facet of the process creates a whole new dimension of profitability for savvy marketers. If you’re not using PPV to your advantage, you should make a point of getting started as soon as possible.