I, Me and We
NOBODY cares what I have to say (In fact they do, I’m the author hehehe) unless I am talking about You!
We need to stop talking about ourselves unless it benefits your stakeholders, friends, family in some way.
You may be asking yourself… What about me? Yes my dear, you are important too; you have your own individual needs. That my violin you need to manage you OWN boundary.
Every business is a PEOPLE business and so it is paramount to find out as much about your target audience as possible to give them the value they deserve.
And as another bonus, think of your IDEAL target man (or woman) than a group of people. Only then you can tailor it to their needs, than being Mr Oblivious.
So let me talk about your target man or woman, they all fall victim to these 7 Deadly Sins and the Anti-Sins!