'The Bible Bashing: Seven Deadly Sins in Copywriting! How we Use These Tools to Exploit You!' by Mya Cherelle - HTML preview

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Sloth

 

This is the lazy sin. Some people just can’t be bothered to do it. Sometimes these people have such a lot on that they need things to be as close to automation as possible. They want to do as little work as possible. This is perfect for us, we already know their weakness! All they want is service. The best phrases will be.

  • Done for you
  • it’s already made
  • readymade meals
  • Free delivery
  • It can be delivered to your address whilst you can sit at home watching TV with the kids