The Lazy Man's Way to Google Adsense Riches by Claire Suanders - HTML preview

Chapter 13: Summing Up

So that you will have them handy as a frame of reference,

you’ll want to bookmark the Google Guidelines for their search

engine: http://www.google.com/webmasters/guidelines.html/

To get you on your way, here’s a handy list of tips for using

AdSense:

Making Money with AdSense -- Tip #1:

Start now!

It’s as easy as falling off a log to generating revenue with Google

AdSense. After you're accepted to the program, just add a few lines

of html code to your site (Google shows you how once you're

accepted) -- and voila!

Within a few minutes, your site will begin displaying AdWords,

and so you can start making money. Each day you wait means you

don’t make the bucks you could. So start now.

Making Money with AdSense -- Tip #2:

Make content pages for your site -- and put AdWords on

them.

Assuming your page is a decent one, the more pages you have

displaying AdWords, the more money you'll earn.

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If you already have a website, display AdWords on more pages.

And always, always, always focus on making more great content

pages. I suggest that you budget time each week for creating pages

(and sites) on topics you love. You'll find more on creating AdSense

content pages in Tip #8.

And it’s especially good if these content pages are very clearly

focused. Then, Google will be able to serve highly relevant AdWords

to your users. This means your visitors will be more interested in

the ads, which results in higher click through rates -- and more

money for you!

Making Money with AdSense -- Tip #3:

Whenever you can, use higher paying keywords.

Obviously, you'll earn more if the average AdWord that Google

displays pays more per click.

The question is: how do you get Google to display higher paying

keywords?

Well, for one thing, don't get greedy and create pages on

unrelated keywords just because they pay more. In other words,

don't create a page on 'cell phone plans' on your motorcycle tire site

just because 'cell phone plans' pays more than ‘motorcycle tires.’

How to find out which keywords pay best? If you're a Google

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AdWords advertiser, you can log into your AdWords account and

experiment.

If you're not an AdWords advertiser, use a free tool at the pay-

per-click search engine, Overture.

Overture’s tool lets you see what advertisers are paying on

Overture for each keyword. Sure, Overture and Google don’t pay the

same. But they’re not all that different, and this tool can give you a

general idea of which keywords will pay more than others.

(Also, don’t’ forget Google’s commission, so you have to allow

for their cut on the amount an advertiser pays for each click.)

Making Money with AdSense -- Tip #4:

You want to make new pages with higher paying keywords

(while keeping it real and relevant).

Sometimes, selecting different keywords on the same topic can

really make a difference in earnings.

Pretend you have a gardening site and you want to create some

new pages.

By carefully selecting which topics to focus on first, you can

dramatically increase your income.

With the Overture tool mentioned above, you can find out that

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'water gardening' currently has a maximum price of $0.50, while

'gardening zone' is only $0.05. That means you can earn 10 times

more by creating a page on 'water gardening' than 'gardening

zones'! Which one to choose…yeah, that’s tough!

What you want to do is use information to decide which

relevant keywords to focus on as you go through the process of

making new pages for your site.

Making Money with AdSense -- Tip #5:

Build a new site on high paying keywords.

This is one of my most lucrative pieces of advice: create a brand

new site to take advantage of Google AdSense by deliberately

selecting a topic with high paying keywords.

Then, of course, you deliver dynamite content on that topic.

But how do you know what the highest paying keywords are?

Another tool you can use comes from pay-per-click search

engine, 7Search. 7Search has a page on the 100 highest paying

keywords. Unfortunately, it’s not perfect. The tool often 'times out' and gives you an error when you try to access the page. My best

advice is just be patient and try several times to get this list—it’s

worth it.

Making Money with AdSense -- Tip #6:

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Pull in qualified traffic to your site.

Basic marketing 101 says if you get more qualified visitors to

your site, more people will naturally click on the displayed

AdWords, and you'll earn more.

If you go back and read the chapters 6, 7, 8, & 9, you’ll find

some dynamite info.

Making Money with AdSense -- Tip #7:

Think about segmenting your sites: making some pages

for high search engine traffic, other pages to sell products,

and still other pages just for Google AdSense.

To implement this, you’ll need to recognize that different pages

on your site can have different purposes. You may have pages

designed to sell specific products. Others may be designed to rank

high in the search engines (but don't ever try to trick the search

engines). Still others can be designed for Google AdSense.

Now, once you know which pages you're creating for AdSense,

your job is simple; select an appropriate keyword (or key phrase).

Then you’ll use that keyword as the file name and put dashes

between the words. In the example above, you would use the file

name 'water-gardening.html' for your water gardening page.

Best case scenario is that you’re able to select keywords that are

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the highest paying keyword on the topic. By tweaking the file name,

you may be able to improve your AdSense results dramatically.

Making Money with AdSense -- Tip #8:

Knock yourself out to make high quality information

pages.

The ideal Google AdSense page should have great content about

a very specific topic. Take pains to be very clear about what the

topic is, and carefully choose the keyword (or key phrase)

describing the topic. Users don’t like vague pages that don’t make it

very clear what the page is all about.

Don’t even think about trying to 'trick' AdSense. (I talked about

that earlier, remember? They have penalties, including getting

kicked out.) Don't create a page on one topic and give it a file name

about a different topic—that’s too confusing.

In a nutshell, you want to make sure the page you create offers

great value to people interested in the topic. When you provide

excellent information on a specific topic, your visitors will benefit

and will be more likely to click through to relevant AdWords.

Making Money with AdSense -- Tip #9:

Select vertical AdWords format.

Everyone’s seen way too many horizontal banner ads up top.

Thus, Google recommends you choose the vertical -- not horizontal

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-- format to display your AdWords. I agree. People have become

"banner blind" to a horizontal format. Plus, Google has "trained" us

to click on relevant text ads on their own site and they use the

vertical format.

Making Money with AdSense -- Tip #10:

Make sure you display AdWords prominently.

It’s to your financial advantage to put the AdWords near the top

of your page on the right. Make sure there is enough "breathing

room" -- i.e. white space around the ads -- so that they will easily

attract your visitors.

Making Money with AdSense -- Tip #11:

Just don’t do it--don't cheat.

I know it’s tempting, because it seems so easy and it’s just

sitting there waiting for you to do it, but do not click on the

AdWords displayed on your own site to increase your revenue.

Google (rightfully) frowns on this.

Plus, Google has some of the smartest engineers around, and

they are very good at detecting this kind of fraud. And really, for an

extra $1, is it worth getting kicked out of a money-maker like

AdSense? I think not…

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In closing, I want to say that these strategies can help you

maximize your revenue from Google AdSense. And I personally

guarantee that you’ll have a whole lot of fun creating content pages

on topics you have a passion for.

So what’re you waiting for? Go to Google AdSense right now,

and start getting those revenue checks!

I hope you had a good read 

Warmest regards,

Claire Suanders

InternetIncome88.com

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