Foreword by Bob Proctor
I opened the Fed-X package and found a spiral bound manuscript inside. Two words jumped off the cover: Spiritual Marketing. Hmmm. Is that ever an interesting title, I thought to myself. Those two words...Spiritual Marketing...kept waltzing around in my mind.
I never before looked at those two words as partners, but there they were side by side in perfect harmony. What a beautiful couple they made. They definitely belong together. Yes, the marrying of these two words has created the potential to cause a profound, positive impact upon the world....yours as well as mine. From somewhere inside the thought came to me that it would take a Joe Vitale to create such a powerful combination. I also thought, Joe is not only a great guy, he writes great books.
You are very likely as anxious to get into this book as I was when I first got it in my hands. However, before you wander any further, an important clarification must be established:
By “Spiritual Marketing,” we do not mean religious marketing. The author of this dynamite little book and I are in full agreement that neither one of us are remotely qualified to write on that subject. We are instead referring to the presence within of the universal spirit...the true self.
Spirit is present and operates in everything. Spirit always expresses itself perfectly...by Law. The best definition of the word “law” that I have ever found in my close to forty years of fun-filled research came from Dr. Thurman Fleet. He explained, “Law is the uniform and orderly method of the omnipotent God.”
As you read any of Joe Vitale’s books or listen to any of his recorded programs, you will realize he loves studying the Laws. In this, his most recent book, Joe has effectively married the Laws with his other true love, marketing. You and I are the beneficiaries of his years of work. He has taken what can be a very complex, laborious task and delivered it in just five simple seps. The five steps outlined in Spiritual Marketing will help you accomplish or acquire anything you seriously desire. I know this to be true because I have personally used these five steps for the last forty years to establish and reach numerous goals all over the world.
Although you will find each step easy to understand, following them will require discipline. Your old paradigm, which is more commonly referred to as your “old conditioning,” will fight you. In fact, your old conditioning may put up a tremendous battle.
Paradigms definitely do not die easily and the weapons the paradigms use to hold you back in life have awesome potential power. I often refer to them as the trio that have the power to paralyze....that are in fact insidious. They are DOUBT, FEAR, and ANXIETY. They have the power to bring your progress to an abrupt halt right at the point you are making the decision to make your move.
You must realize that the doubt creeps in and causes the fear, which in turn then causes the anxiety. The three can strike at lightening speed. However, they can and must be stopped. The primary cause of these debilitating demons is IGNORANCE.
Know the truth and the truth will set you free. That in itself is a beautiful truth. You must understand that there is only one thing to be set free from and that is ignorance. The second you feel doubt creeping into your mind, pick up this little book and read a few pages. Open it anywhere and read. Wonderful things will begin to happen. Your enthusiasm will soar and you will be back on the right road to a bright future.
This little book will become your friend, your own personal Aladdin’s Lamp. The concepts on each page will strengthen you. Don’t leave home without it!
Every now and then when you are reading, stop reading, lay your book down, sit back in a relaxed state and think. Think of some wealthy, well-balanced people you know....think of what they have been doing with their lives...and you will suddenly realize they are doing what this little book is suggesting you do.
Who are some of the biggest producers in your industry? Think! They are doing what this book suggests you do!
Now proceed to Step One. Turn each and every step into a habitual part of your behavior. Read this book every day. As you do, you will begin to enjoy the progressive realization of all your heart’s desires!
-- Bob Proctor
Toronto