· Writing posts about experts can be very effective in generating extra traffic to your site.
· People that you write about as an expert are likely to want to reference of link to your post – driving traffic to your blog.
· People who see blog posts with familiar names are likely to want to read it to see what you are writing about.
· Contacting your chosen experts and asking a couple of easy to answer questions can improve the content of your post as well as giving you instant credibility due to your access to the experts!
· Use Google to search for some of the most successful and best known experts in your niche.
· Contact them to let them know you are writing a piece, pitching them as your favourite expert and ask if they will answer a couple of your questions.
· Ensure that your title and first few lines indicate who your post is about to ensure it catches as many people’s attention as possible.
· Ensure the content is top quality and then send a copy to your favourite expert with the option to link to your content from their own sites.