· You can achieve incredible success through working with others if they have built their list in the right way (as you have).
· You must ensure that both your quality and the quality of the information from your partner are equally good to achieve success.
· Recommending someone else’s work or product can seriously harm your credibility if the product does not add value for your list.
· Do some thorough research before deciding which people to approach for ad swaps.
· Ensure you provide high quality, valuable information so that people on your partners list are keen to learn more about you.
· Thoroughly check the information or product that your ad swap partner is providing and only ever go ahead with the ad swap if you are sure that this will add value for your list members.