7 FOCUS ON SEO
We mentioned earlier the importance of search engine optimization or SEO. However, SEO is more than just throwing in words that you think are important into your website’s content. It should be something you do for every aspect of your website, from the blog posts that you right to the messages you send out through Twitter.
However, the foundation of your search engine optimization should be at your website. Setting up your website with great SEO will help it to rank well in the search engines, which is critical to any business in 2018, as more people turn to the web to learn about products and services before they buy them.
This chapter includes more tips and tricks to help you to set up outstanding SEO on your website. Each of these elements is critical to your website’s success.
#40: HEADERS
As a part of advertising your website, you need to include keywords in various areas of your website, including the headers (usually labeled as H1, H2 and H3). These are the page headlines and sub headings within the text. Google pays attention to these. Be sure to include keywords within them.
#41: KEYWORD PLACEMENT
When you start to write any blog post or other type of content for your website, it is important to include keywords in the right placement. Specifically, position that keyword in the first paragraph of the page. It is best to place it within the first sentence of that paragraph, specifically.
#42: KEYWORD DENSITY
Another tool for search engine optimization success is keyword density, or how frequently you include keywords in the test of your page. You want to strive to get enough in without too much. Google does not look favorably on websites not ranked well. Try for a density that is under 2 percent for the best results.
#43: HYPERLINKS
Within each of the pages you include, include hyperlinks to other pages of your website. When you create these hyperlinks, be sure to use keywords to help you to do so. This way, you are putting more emphasis on those keywords and phrases.
#44: WEBPAGES
Webpages are an important element to search engine optimization. The best websites, even for a small business, only need to have a few pages to be effective, though. However, one thing you can do to boost your search engine optimization is to dedicate one page to each of the top keywords related to your website. By dedicating these target keywords properly, you will have the tools necessary to build ranking in Google and other search engines.
#45: FOCUS ON THOSE KEYWORDS
Hold on, what keywords, you may be asking. The key is to have keywords that are relevant to your website, but it is unlikely that you know every word that people are typing into the search engines to find a business like your own. However, you can research it and do so without paying for it. You can use Google’s keyword tools or use one of the other free services for this. The bottom line is that you should research keywords and not assume you know what phrases are in use.
#46: GET LINKS IN
Next, focus on building your website up in the search engine rankings by showing those websites that you are in fact an important resource. One of the ways that these search engines see this is by looking at the websites that point into your website. These websites have links on them that link to your website. Work on getting these in using a few of the methods mentioned here.
#47: LINK YOUR SOCIAL NETWORK SITES
First off, place a link to your website from each of the social networking sites that you belong to. For example, if you joined LinkedIn, be sure your website is listed on that website. This is an easy way to get links pointing back into your website.
#48: LINK HOW TO ARTICLES
Are you writing how to articles for websites like eHow.com? Join free and then submit helpful, factual articles to them. These short articles allow you to place a link on them that will bring customers back to your website. Ehow.com and other sites like them generally allow you to do this and these websites have a large number of visitors each month.
#49: HUBPAGES (FORMER SQUIDOO.COM)
Check out former Squidoo.com. This is yet another powerful tool for the average business in 2018. To build website traffic, create a one page Squidoo lens, which is simply a long article. Then, link that lens to your business site. In return, you get to benefit from the link on this popular website pointing into your website.
#50: HUBPAGES COUNT TOO
Next, focus on doing the exact same thing with Hubpages.com, another large site with plenty of traffic that you will benefit from.
#51: NETWORK FOR LINKS
Beyond a doubt, these websites will help you to get traffic pointing into your website. However, they are not going to help you to build quality back links that the search engines really prize. To do this, you need to network with other businesses to get your website listed on them. Contact the administrator of sites that fit closely with yours and ask for the back link.
Here are a few more websites where you can create back links in a simpler fashion as those mentioned earlier:
#52: EZINEARTICLES.COM
Write an article that is informational and link back to your website.
#53: OTHER ARTICLE DIRECTORIES
Find other types of article directories similar to EzineArticles.com to write articles that link back to your website.
#54: FORUMS YOU VISIT
Use forum posts that you write on forums that you visit to link back to your website.
#55: ANY PLACE ELSE
If there are any other websites that you frequent, you may want to find out if there is an opportunity to include a link back to your site on their page. Ask if you are not sure.
#56: DO NOT FORGET EMAIL
Each of your email messages should have a link in it that brings people back to your website. If not, include this in the automatic signature you are allowed to use on the site.