8 WORK THE BLOG
A blog is a website. However, unlike other types of websites, this one has a design to provide you with the ability to add more pages to it. Rather than focusing on pages that stay the same, the pages have frequent updates to include new information. Search engines love blogs because of the fresh content. Website visitors love them for the same reason.
A blog should be one of the focuses of your business for 2018, since it is a tool that allows you to connect with many of those who will visit your website. It is a form of social marketing. It is a way for you to interact with prospective clients. It is a way to build traffic to your website. You need a blog.
There are many ways to use your blog to advertise, and many of them have already been listed (such as socially networking the site.) However, here are a few more important tools to use.
#57: POST REGULARLY
One of the keys to making a blog work for you is to post regularly. Try to post three to five times per week, to generate traffic.
#58: INTERACT WITH OTHER BLOGS
Also, focus on other blogs that are not your direct competition but may be related. When you leave a comment on another company’s blog post, include a link back to your own blog post (this helps with back links, too!)
#59: WRITE A GUEST POST
To get even more business; write a guest post for one of these blogs that you visit. You will need to contact the administrator. In many cases, you can have them guest post on your blog, too. This interchange helps to create more traffic for both blog sites.
#60: BE UNIQUE
In order for your blog to do well, which in turn works as advertising for your business, you really do need to show your readers that you have something interesting and worth watching so that they will come back to it, time and time again.
#61: PLACE A BOOKMARK TOOL
In order for your blog to do well, you need to create a readership. To do this, you need to get people to come back. Be sure to install a bookmark tool on the blog so that you readers can easily get back to your site.
#62: BECOME A RESOURCE
A blog is a very inexpensive way for you to add content to your website. However, it is also important for you to focus on building a level of respect on the web. You can do this with your blog. For example, if your business is based on childcare services, be sure to include unique tips and tricks for parents to help them teach their child, rear their child or even crafts they can do. This builds up a database for users and ensures your website is helpful to those who use it.
#63: CREATE AN EFFECTIVE LANDING PAGE
Your blog will driver traffic to your website, but if it does not have an effective landing page, people will turn the other way. Focus on ensuring that your landing page, or the page people get to visit when visiting your site, offers something intriguing to them. It should provide them with the tools and resources they need. What is in it for them?
#64: INTERACT WITH OTHERS
One of the key benefits of using a blog to help advertise your business is that you can get up close and personal with your clients. However, many people do not do this. They do not spend the time necessary to interact. They post a blog post and head off. Rather, interact with your customers to build an interest. This will make a considerable difference whether those who visit your website become your paying customers.
#65: PAID SEARCH
Consider paying for searches. In other words, consider paying to have your website listed in search results pages. This is also a way for you to get people to your website. The fact is, it is inexpensive to get your website listed with Google Adwords for specific keywords. It is a way of getting people to your blog to get interested in what you have to offer so that you can turn around and sell to them.