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Powerful Facebook Tools for Optimization

Other than split testing, there are other ways you can optimize and analyze the performance of your Facebook page. One example is to use LikeAlyzer (likealyzer.com) which shows you specifically which of your posts are performing best and where your likes are coming from. This way, you know what’s working and you know to do more of that. Fanpage Karma (fanpagekarma.com) is a similar tool that lets you see the performance of your Facebook page overall.

Another aspect of efficiency is streamlining the way you are posting and what you are posting. We’ve already seen how you can use IFTTT, Hootsuite and Buffer to essentially automate the process and save yourself a lot of time. We also looked at Buzzsumo very briefly, which is a large repository of the top trending content in certain niches. This works very well because it lets you see what’s performing well in your industry and then just post it to your own page. That way, the success of another Facebook marketer instantly becomes your success! Shareaholic as we’ve seen is powerful for letting your readers and visitors share your content on your behalf.

Other than that, it’s also worth setting up apps on your mobile device that can help you to post on the move. If you have your phone set up so that you can easily snap a picture of what you’re doing and share it to Facebook, you’l find it’s much easier to keep the page active and to keep 32

adding new things. Think about streamlining every aspect because the more you do, the more consistent you’re likely to be.

Finally, just make sure that you keep posting, keep tweaking, keep analyzing the data and keep trying! Like anything, amazing Facebook marketing is a skil that takes time, patience and practice. So get started right now and don’t stop until you have a mil ion likes!

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