The first and most important step is to come up with your own Facebook page. This Facebook page is what’s going to represent your brand on Facebook and it’s what you wil be posting with. Of course you can’t just use your personal Facebook account, otherwise you won’t be able to promote your business and you’l end up with a muddled company image.
At the same time, having a Facebook page gives you certain advantages.
This wil allow you to gain followers for instance without them being ‘friends’
whose posts fil up your homepage. At the same time, Facebook pages give you the option to use advertising later down the line. We’l look at this in more detail later but this can be a fantastic way to build your followers even more and even to generate direct sales. Your Facebook page is a powerful tool, so make sure you spend time on it.
Some pointers:
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Make sure you have a good logo for your business and website. If you don’t have one already, make one. You can later use this to tie together all of your disparate social media channels and business endeavors and that way all your other efforts wil boost each other in a highly synergistic manner.
Likewise, ensure that you have a large crisp cover page that is clearly connected to your branding.
Add a link to let people easily follow you on Facebook to your website. If you have a blog for instance, then have a link to your Facebook page right along the top and with each post. This way, people who find your site and enjoy it can subscribe for subsequent updates and you’l be able to bring them back to your website time and again.