Static vs Dynamic URLs
Let’s begin with two examples – of a static and a dynamic URL – to make things clearer:
See how the first example is a lot more readable that the second one? Besides, it uses a product name that is likely to serve as the primary keyword of that page. Even though dynamic URLs aren’t that bad for your website, static format if the preferred one. Such human-friendly URLs have a number of advantages that affect SEO, which is why many bloggers refer to them as SEO-friendly.
Modern Wordpress websites support SEO-friendly URLs out of the box, and you can easily set up this URL format when working with Magento, PrestaShop, OpenCart, or other platforms. To make the most of the URL optimization, follow these tips from Rand Fishkin, as well as this tutorial from Search Engine Land. Besides, here’s a handy URL cheat sheet from Dr. Peter J. Meyers that you can use when working on your URLs:
