Working on Your Main Content
There is no “one-size-fits-all” approach to content creation – largely, due to the fact that there are so many content formats out there. However, there are well-known criteria that Google and other search engines use when evaluating your content. Here are three things that will definitely help you rank up
Unique Texts
Google sees red when it stumbles across duplicate content so make sure you create unique product descriptions and posts. Use plagiarism checkers to make sure search engines view your content as unique.
User Engagement
Engagement may seem like an abstract term, but search engines have a clear way of defining it. For Google, your visitors are engaged if they don’t leave your site immediately after looking at your content.
To improve engagement rates, make sure your content provides a comprehensive answer to your visitors’ queries. Besides, keep an eye on your page loading speed lest you want to irritate your users.
Sharability
Abstain from the ordinary and give your visitors a good reason to share your content via social networks if you want to get high-quality traffic. Using high-resolution product image and catchy descriptions is a way to go, but, ideally, you need to think of a way to make your content stand out.