SEO Foundations for Small Business Owners by Eli Davis - HTML preview

The Simple Science BehindSEO – Friendliness

If you’ve read the description of the search engine workings in the previous chapter, you can already tell what the concept of “SEO-friendliness” is all about. In essence, your site is SEO-friendly if the following is true:

• Search engines can easily process the structure of your website and its web pages.
• You only post non-plagiarised, high-quality content that is relevant to your customers' search queries.
• You keep your website updated in accordance with the latest changes in the search engine algorithms.

Besides, there are additional factors that companies like Google or Yahoo use to assess the quality of your website, as well as the quality of the user experience you offer.

• Your visitors don’t bounce off immediately after landing on your site from search engine result pages.
• There are links from third-party websites and blogs that lead to your site. The popularity of these sites also affects your search engine rankings
• Your site loads fast, uses responsive mobile-friendly design, and provides awesome user experience.

The more SEO-friendly your site is, the better it ranks and the more customers your get. While it certainly takes an experienced SEO professional to handle large projects, smaller sites are a lot easier to optimize. The fundamentals of SEO outlined further will help you get started with search engine optimization for your own website.