Search Engines Comparison
You probably know that Google is the key player in the search engine market. But what about other brands?
While most optimization tactics that work for Google will work for other major search engines as well, you might wonder if it makes sense to prioritize customers that land on your site from Bing or, say, DuckDuckGo. To get a general picture, have a look at the comparison of the market shares of several well-known search engines:
You can always get updates on the state of the search engine market from Search Engine Land, Moz, Search Engine Journal, or similar resources. In fact, the chart above is based on a report from Search Engine Land. Naturally, you can also use Google Analytics to see how a particular search engine works for your site. However, with a 99% probability, Google will be the primary tool that your visitors use to find your site, so w ’ll focus on this search engine.