Keyword Research
Synopsis
Keyword research is an essential part of SEO.
You will need to find what keywords are the most sought after in your niche and target them in your web content.
That way, when the majority of people search for something on the net, everything will lead to your website
The best place to do your keyword search is at Google Adwords Tool https://adwords.google.com/select/KeywordToolExternal
The winning formula for good keywords are:
1) High search volume
2) Low competition
As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword. If you want to check out your competition, get the Google toolbar and see what are the “page ranks” for search results are in the first page.
These keywords and key phrases will then be targeted to draw you massive free traffic via SEO. There are also long tail keywords which are longer key phrases with less search volumes but virtually no competition. These should be targeted as well.