SEO Basics
Synopsis
As mentioned earlier, SEO is the art of getting your web content highly optimized so that Google “likes” it. So how do we optimize your website?
There are two type of optimization techniques: Onsite optimization and Offsite optimization. Onsite optimization deals with the things you can tweak and modify on your own website to make it more relevant to Google searches.
Offsite optimization deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions, which we will go into more detail later.
The SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team who constantly evolves Google’s algorithm to make sure that searches remain relevant and not bring spam sites in front.
People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs. That being said, let’s dwell deeper into SEO the right way and how we can start applying it to our businesses immediately!