Having a YouTube channel which is regularly updated with fresh and interesting content which attracts a lot of attention from your target audience can be hugely beneficial for your SEO. Not only does choosing your words carefully when creating informative video descriptions mean that you can include important key words and phrases, but you can also use this opportunity to create genuine and authentic backlinks to your business website or blog.
Including keywords and your business name and location in your YouTube video product descriptions can also improve your search engine ranking in both general and local Google search results.