Along with uploading your own videos onto YouTube, you can also use this popular marketing platform to further advertise your brand, products and services. YouTube is a popular choice of video bloggers in a range of different industries who regularly post updates and have a range of followers. Along with that, there are many official users of YouTube who upload clips such as music videos or short films, all of which can feature a short advertisement before the video. Depending on the users who will 33
be featuring your ads, YouTube ads can cost a little or a lot, but it can be a hugely effective way to generate more interest in your business from YouTube users. You can also use interactive YouTube ads, which allow the user to click on the ad to open the business website or landing page in a new tab.
Connecting With Your Target Audience on YouTube One of the best things about YouTube is that it is easy to use when it comes to connecting with your target audience. You can allow or disable comments on videos, but allowing your viewers to comment wil provide you with a great insight into which videos are popular and which are not received quite as well. Asking your viewers to leave comments on your videos can also help to improve levels of customer engagement, which is hugely important for building a good connection and relationship with your target audience. Actively asking your customers to leave their opinions and views on your YouTube videos means that they will feel more valued by your brand and is a great way to let them know that they are appreciated and their voice matters.