When it comes to uploading videos to your brand’s YouTube channel, you can really get creative. Of course, you will want to use your YouTube channel in order to showcase your marketing videos, video product descriptions, video product reviews, latest 34
brand news, and anything else you want to share with your viewers. But, with so many brands jumping on the YouTube channel bandwagon, the secret to success when using this video sharing platform is to do something different and unique. For example, you could hold competitions where you invite customers to apply to appear in your marketing videos, create unique how-to-guide videos, or make short films which feature your brand that wil grab the attention of your viewers. Keeping up to date with what your competition are doing on YouTube is absolutely vital to making sure that you’re not being left behind.
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7. Encouraging Video Sharing Last but not least, the secret to being successful with video marketing using YouTube and various other video platforms is to actively encourage video sharing. Studies show that users who ask for shares are much more likely to get them than those who do not. When you upload a video to any video sharing platform or social media site, getting a good number of shares is key to expanding the size of the audience that your content is reaching.
Actively asking for a share, whether at the end of the video or in the video description, can prompt your followers to click the
‘share’ button – after all, it only takes a second.