With video content becoming so popular, it’s important to remember that brands are at risk of ‘blending in’ with the crowd.
Creating content which is much the same as everybody else’s is 36
less likely to get you as many shares as video content which is different and stands out. Coming up with something new, innovative, rare or unique can help you to generate more interest in your business and as a result, increase the amount of times your video content is shared. Although it may not always be possible to come up with something truly unique, doing something that makes your video stand out from the crowd can go a long way when it comes to shareablility.