One of the best ways to encourage more shares when it comes to your video content on social media, YouTube and even your business website and blog is engaging with your customers. By making your viewers feel that they are somehow involved with the video simply by watching it, you wil encourage them to share it with their own friends and followers in order for them to have the same experience. Creating video content which your target audience will enjoy and relate to means that market research should be a huge priority, in order to make sure that you know what’s in demand.
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Video marketing is becoming one of the biggest ways for businesses and brands of all sizes to advertise their products and services. Once reserved for multi-mil ion dollar companies who can afford to create television adverts, video marketing is now significantly more accessible to businesses of all sizes, with modern technology making it easier than ever before to create cheap or even free marketing videos for the web.
Along with that, businesses no longer have to pay for prime time television commercial slots in order to get their marketing clips seen by their target audience. Thanks to social sharing sites such as YouTube, Snapchat, Instagram and Facebook, businesses can upload their marketing videos and other video content straight away or even live stream to connect with their customers in real time.
Indeed, demand for video content online is increasing at a rapid rate, with the introduction of short ‘how-to’ videos becoming a massive trend since the introduction of Instagram’s short video upload feature. Users are increasingly finding that they prefer to watch a short video rather than read lengthy guides or reviews, whilst video product reviews are fitting in well to the latest trend of providing as much information as possible about products to potential customers.
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Using video sharing platfroms such as YouTube can also have a significant impact on your business’ SEO. Not only can you include genuine backlinks to your business website on your YouTube video uploads, you can also optimize the video descriptions with key words and phrases. Along with this, you have the added benefit of also appearing in Google’s Video Search results as well as web search. YouTube can also be used to create backlinks to your business’ social media sites, improving their search engine rankings along with that of your website and blog. Along with this, YouTube videos are very highly sharable, which can be very useful for creating high-quality backlinks through user shares.
In short, if you’re not using video content and marketing for your business yet, you should definitely change things, starting now.
With video being more accessible than ever before, even the smallest of businesses can benefit.
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