Today’s customers are not only looking for products and services which meet their needs. It is becoming increasingly more important for customers that they connect with and relate to the brands which they purchase from. Because of this, video marketing is an essential component when it comes to making sure that your customers are fully satisfied with the type of service that they receive.
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No longer does customer service end when the phone is hung up or when the customer leaves the store; thanks to social media, customer service and relations is now an ongoing thing which must be addressed and improved continuously. Customers are not only going to judge your brand based on their experience when browsing for and purchasing products/services, but also on the way in which your brand communicates with them and portrays itself on social media. Because of this, video content provides businesses of all sizes with a prime opportunity to improve customer satisfaction levels and work to keep their existing and potential customers happy.
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2. Social Media and Video Marketing If you keep up to date with trends in social media, you’ll probably be aware that video content is quickly taking over most other forms of content. On their personal pages, Facebook users are now updating their Timelines with Live videos instead of writing about what they are doing or taking photos.
This is allowing friends and family to experience the moment along with the person who is recording the live video, in real time.
Not only has this enhanced the social media experience for personal users, it has also become a hugely effective new tool for business users. Similarly, Instagram’s relatively new video feature has been a huge hit with both business and personal users.
Although Instagram’s video time limit is a matter of minutes, these short videos can have a dramatic effect when done right.
Snapchat, which began as a photo-sharing app that was popular with teenagers, has now become a hugely powerful marketing platform with hundreds of businesses sharing images and videos with other Snapchat users.
Last but not least, every social media site is able to share YouTube videos, making YouTube still the best platform for uploading your videos to the web.
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Effective Social Media Strategies Any good business owner or marketer will know that in order to be successful with a social media account in business, it’s vital to have the right strategies in place in order to gain attention from the maximum amounts of people at the right times. When it comes to social media marketing using video content, it is vital to have good marketing strategies in place in order to ensure that you get the best results. For example, the timing of your videos is key to getting a good response.
Some of the best times to post videos on your social media pages are during lunch time and in the evenings, when most people are not working and are more likely to be relaxing and catching up on social media. Similarly, the weekends are also a good time to increase your video sharing activity.
However, bear in mind that timing could vary depending on your specific target audience, so it’s essential to make sure that you carry out the necessary market research before putting this strategy in place. For example, if you’re targeting students, you may get a better response by posting late at night or in the mid-morning.
On the other hand, businesses targeting people who work in typical 9-5 jobs are best sticking to evenings and weekends when 14
it comes to updating their social media pages with fresh new video content.