Snapchat has become more and more popular since its beginnings just a few years ago. Starting off as a photo sharing app where the photo is deleted after a number of seconds specified by the sender, Snapchat now has a range of features such as the ‘My Story’ option, Snapchat chat, and the option to send videos and photographs both directly from the Snapchat app and from the user’s camera roll. A number of big businesses have also taken to Snapchat and it is regularly used to update users and give them the inside scoop on different events taking place around the world, for example the Olympic Games, Fashion 19
Week, or the Oscars. Businesses can use Snapchat in order to update their followers on what they are doing, making it a powerful tool when it comes to being a brand that is relatable and feels more of a ‘friend’ than a business. Other Snapchat features can also be utilized in order to better connect with your customers, for example you could ask followers to send in their snaps using your products, which you wil replay to a bigger audience. This not only improves your relationship with your customers and helps them to feel valued and more involved in your company, it’s also great advertisement for you!