DAY 9 - Mike Moriarty
5 Sales Strategies for Startups Without Leads
I prop my laptop up to a comfortable level using the book: The Ultimate Worst-Case Scenario Survival Guide. On the first page it lists three basic principles for surviving life or death scenarios such as angry jungle animals, sword fights, and volcano eruptions. The principles are: Be Prepared | Don’t Panic | Have a Plan
For startups, having absolutely zero leads is a worst-case scenario for hitting your sales goals. Here are my five basic principles to help you survive and even thrive, despite an empty lead list.
1) Family and Friends
Many people are hesitant to ask family/
ask if they know anyone who could use your
friends/classmates for referrals. Get over it!
service. If they give you a recommendation,
You provide a valuable service or product that
you’ve now got lead. Treat it like gold and you’ll
will help people and/or businesses. People will
get more from them.
appreciate it if you solve a problem for them.
So shoot your friends and contacts a quick note,
As my father always reminds me “It never
letting them know about your company and
hurts to ask”.
2) LinkedIn
Investing in a Premium/Business Account
professional…and short. I’ve received positive
is worth it, especially if you are going after
emails back from decision makers who would
difficult-to-reach decision makers for your
have been impossible to track down by phone.
sale. A Premium Account allows you to
send a certain number of direct messages
For example, we noticed Qantas Airlines
to individuals even if you’re not currently
didn’t rank in Google when someone searched
connected to them. Keep your message short,
‘flights to Australia’. I sent a direct LinkedIn