If you’re working on a startup, or even if you’ve
business, but I’ve had the chance to work with
gotten past the “start” phase, you should be
a lot of startups since, and a lot of businesses
spending some time working on promoting
that are learning how to bring their businesses
your business online. It’s been a few years since
more visibility on the Web. These are some
I first worked as a site designer/developer and
things I’ve seen that people might ignore or
in-house web promoter (and then SEO, when
miss, that can hurt how they are trying to use
search engines started showing up) for a single
SEO to market their business.
Don’t Use Paid Search Traffic Numbers to Choose Organic Search Keywords Many people may tell you that it can be helpful
of those is that when search engines display
to use paid search to test and investigate the
advertisements within search results, those
value of some keywords that you might want to
ads might be targeted not only to the exact
include on your pages in an attempt to do SEO.
keywords that a searcher typed as a query, but
This isn’t a bad idea, but it has some caveats
also to what Google refers to as “broad match”
that don’t always accompany that advice. One
results. The ads might be within a category